Working with the Bold and Agile team, we crafted a dashboard experience that focuses on a roadmap feature to help users envision how far they are from reaching their savings goals. The user also gets a high-level view, along with tips and tricks, to help them save money.
The tips and tricks would link to affiliate partners and blogs creating additional revenue opportunities for the business and simultaneously keep the user informed on ways to help them save money.
The team identified this as the key feature of the application. The group saving component is meant to keep potential users invested in continuing to save by using a combination of social pressure and social encouragement to help them reach goals.
Users could also set group goals and group challenges to add to the gamified experience and encourage group participation. This feature would keep the app sticky and create more revenue opportunities for the business.
Here is a quick peek into some of the additional badges and easy ways the user could track how they are doing in achieving their savings goals.