"As a Bestwestern.com reward member I would like to always book the best available rate for my vacation stay."
1. User vist Bestwestern.com
User visits Bestwestern.com and intends to book a hotel. The user enters booking accommodations through the booking widget.
2. User lands on Room & Rates Page
User selects a Best Western property and it lands them on the rooms & rates page.
3. User is introduced to different rate options
Once on the Rooms & Rates page, three of the best rates will be displayed. Above the rates we will display a marketing message with the ability to input an email on our member rate and receive our special reward rate.
4. User enters email and unlocks our special member rate
The user enters their email address and is entered into a soft sign up for our Rewards program. They can now view any member rate and ensure that the lowest-offered rate is booked. Upon checkout, the user is prompted to finish their soft sign up and lock in their guaranteed low member rate.